My Mortgage Freedom Company Marketing Strategies Free Essay Example, 2250 words

The business has to publish catalogs, brochures, press releases through financial magazines and other print media, print adverts, and any other media that can reach to the general public. Mortgage loan advertisement or brochures are more efficient in attracting customers, including eye-catching posters or mailers (Pinkowish, 558). Moreover, treating the current customers with great respect and diligence promote business loyalty in such customers would be an ideal way of attracting more offline customers. A survey by J. D. Power and Associates in 2005 revealed that at an average rate, a satisfied customer has much higher chances of bringing at least three other people to the business. This implies the current customers are a viable means through which the business can get more prospective customers. In attracting referral partners, the company has to use professional bodies and professional press releases and media in reaching out to such professionals. One way to earn reputation fro m professional refers would be to offer loan programs that they are attractive and to change with time as the customer s practices and preference change (Pinkowish, 563). The use of professionals such as real agents to refer customers to a My Mortgage Freedom company would have a large impact on customer confidence in taking such a mortgage. We will write a custom essay sample on My Mortgage Freedom Company: Marketing Strategies or any topic specifically for you Only $17.96 $11.86/pageorder now The plan would be to form collaborations with a leading company at a commission where the reputable company will help in advertising mortgage services. Customers seeking for assets or real estates to buy will then be referred to My Mortgage Freedom Company for loans to finance such transactions. The idea will be developing a mutual relationship between the two companies. The same arrangement will be used with financial planners who will refer customers to My Mortgage Freedom Company at a commission. The commission for such refers can be about 0.25% of the entire Mortgage loan taken by referred customers. Such an arrangement can be made for one year upon which the company switches to different companies for similar arrangements.